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연구실  

한국외국어대학교 글로벌캠퍼스 국제지역대학 어문학관 440호 TEL: (031) 330-4719

전공 스포츠경영 (Sport Management)
연구분야 스폰서쉽/파트너쉽/사회공헌(Corporate sponsorship/partnership/social responsibility)

스포츠를 통한 개발 (Sport for Development)

스포츠 국제협력개발(Sport-based International Cooperation Development)

스포츠산업 다이네믹스 (Sport Industrial Dynamics)

담당교과목 스폰서쉽, 스포츠산업 공유가치론, 스포츠경제학, 스포츠경영통계, 태권도
E-mail seungpil@hufs.ac.kr
주요 학력 및 경력 B.A in Economics (statistics major), Korea University, Seoul, Korea, 2002

M.A. in Sport & Exercise Management, The Ohio State University, OH, USA, 2007

Ph.D. in Sport Management, The University of Michigan, Ann Arbor, MI, USA, 2012

Dissertation:

“Measuring and Leveraging the Contribution of Sport to Business and Society”

Committee: T. Bettina Cornwell,  Kathy Babiak,  Bruce Watkins,  Amiram Vinokur

Senior Manager/Research Fellow (차장연구원) 2013 – 2015

Corporate Strategy, Sport Singapore (싱가포르 스포츠 정부기관) , Singapore

주요  수상 Finalist in the 2012 North American Society for Sport Management (NASSM)  Research Competition May 25, 2012

 

Finalist in the 2011 North American Society for Sport Management (NASSM) Research Competition June 3, 2011

 

Best Paper Award in the 2009 American Marketing Association (AMA) Summer Conference (Public Policy and Ethical Issues) Aug.  8, 2009

 

주요책임

연구과제

 

Principal Investigator: Lee, S. P.  The SEA Games volunteers, societal values and employer branding for corporate sponsors. Sport Singapore.  Grant Amount: SGD 10,000. August, 2015

 

Principal Investigator: Lee, S. P.  The Sport-Based Holistic Development Model: Dynamics and Multidimensionality in Intangible Value Networks.  Sport Singapore.  Grant Amount: SGD 30,000. March, 2015.

 

Principal Investigator: Lee, S. P.  The Holistic Development Model through Sports: Dynamics and Multidimensionality in Intangible Value Networks.  Singapore Sports Institute.  Grant Amount: SGD 118,000.  August, 2013.

 

Co-Principal Investigators: Babiak, K., Lee, S. P., Heinze, K.  Athlete Philanthropy: Motives, Drivers and Intentions.  Center for Ethics in Public Life, University of Michigan.  Grant Amount: $16,500. November, 2010.

 

Principal Investigator: Lee, S. P. Measurement-based Leverage of Corporate Social Sponsorship/CSR: Recovering from corporate scandals.  Rackham Graduate Student Research Grant, University of Michigan.   Grant Amount: $3,000.  September, 2011.

 

Principal Investigators: Heinze, K. & Lee, S. P.  Portfolio of Partners: Exploring the Effect of Sport League Partnerships on Support for League Social Initiatives.  Office of the Vice President for Research, University of Michigan.  Grant Amount: $5,700.  November, 2011.

 

연구실적 Lee, S. P. & Cornwell, T. B. (2011). A framework for measuring the contributions of sport to society: Actors, activities and outcomes.  In L. Kahle & A. Close (Eds.), Consumer Behavior Knowledge for Effective Sports and Event Marketing (p.31-56). Taylor & Francis Group.

 

Wishart, T., Lee, S. P. & Cornwell, T. B. (2012). Exploring the relationship between sponsorship characteristics and sponsorship property price.  Journal of Sport Management*, 26 (4), 335-349.

 

Moore, D. J., & Lee, S. P. (2012). How advertising influences consumption impulses: The role of visualization, anticipations, taste anticipation and hedonic rationalization.  Journal of Advertising*, 41, 3, 107-120.

 

Lee, S. P., Cornwell, T. B., & Babiak, K. (2013). Developing an instrument to measure the social impact of sport: Social capital, collective identities, health literacy, well-being and human capital.   Journal of Sport Management*, 27, 24-42.

 

Marzec, M., Lee, S. P., Cornwell, T. B., Burton, W., & Edington, D. (2013). Predictors of behavior change intention using health risk appraisal data.   American Journal of Health Behavior*, 37 (4), 478-490.

 

Babiak, K., Heinze, K., Lee, S. P., & Juravich, M. (2013). A foundation for winning: Athletes, charity, and social responsibility.  In Paramio, J. L., Babiak, K., & Walters, G. (Eds.), The Handbook of Corporate Responsibility in Sport: Principles and Practice (p.221-234).  Routledge.

 

Kim, G., Lee, S. P. & Kim, C. (2015). A study on the positioning strategy of golf-wear brand personality and self-image analysis.  Journal of the Korean Data Analysis Society, 17(3), 1585-1597.

 

Kwon, Y. B., Jeon, N., & Lee, S. P. (2015). Employees’ Engagement in Corporate Sport Initiative and Organizational Performances: The Serial Mediating Roles of Social Capital and Dynamic Capability.  Journal of the Korean Data Analysis Society, 17 (5), 2301-2311.

 

Kwon, Y. B., Lee, S. P. (2015). Revisiting the Measurement of Brand Equity in the Korean Sport Industry Context: Multidimensional Brand Equity (MBE) and Overall Brand Equity (OBE).  Journal of Sport and Leisure Studies, 62, 285~296.

 

Jung, Y., Lee, S. P., Hu, J. (2016). Robust regression for highly corrupted response by shifting outliers, Statistical Modelling*, 16(1), 1–23.

 

최세희, 이승필 (2017). 프로스포츠 팬들의 스타플레이어 사회적 활동 인식이 사회적 자본에 미치는 영향, 한국사회체육학회지, 67, 97-108.

 

Lee, S. P., & Babiak, K. (2017).  Measured Societal Value and Its Impact on Donations and Perception of Corporate Social Responsibility: An Experimental Approach.  Nonprofit and Voluntary Sector Quarterly* (accepted).